Deeply Cultivate the African Market: Luockbas' Business Trip to the Three East African Countries Came to a Successful Conclusion

 

 

 

In May 2025, the sales director and business director of Foshan Luockbas Precision Co., Ltd. led a team to successfully complete the customer visit itinerary in Africa. This 12-day in-depth visit not only built a bridge of cooperation in the field of China-Africa glass deep processing equipment but also opened the door to the African market with technical empowerment and precise services, marking a key step for Luockbas in its global strategic layout.

 

1. Deeply Cultivate the Three East African Countries and Open a New Chapter in the Market

As one of the fastest-growing regions on the African continent, the three East African countries have shown strong demand in infrastructure construction and manufacturing industry upgrades. The Luockbas team arrived in Kigali, the capital of Rwanda, for the first stop and held a technical exchange meeting with local emerging glass processing companies. Through equipment demonstrations and process explanations, the company’s independently developed high-precision edge grinding machines and intelligent cleaning machines were introduced in detail. The head of the company said: “The automation and energy-saving characteristics of Luockbas equipment fully meet our needs to increase production capacity and reduce energy consumption.”

 

2. Technical Exchanges Deepen Trust, and Professional Support Demonstrates Strength

During this trip, the Luockbas team acted not only as product promoters but also as “technology enablers”. In a glass factory in Adama, Ethiopia, customers reported unstable edge grinding accuracy with existing equipment. The team immediately organized engineers to conduct on-site inspections, combining local quartz sand raw material characteristics and grid voltage fluctuations to propose equipment parameter optimization solutions and recommendations for installing frequency conversion voltage stabilization devices. The factory’s technical director remarked: “You don’t just sell equipment—you bring a complete production solution, which is exactly what African enterprises need most.”

 

3. Through in-depth exchanges with over a dozen enterprises across the three countries, the Luockbas team identified that African customers place particular emphasis on equipment cost-effectiveness, after-sales service response speed, and localized adaptation capabilities.

The most significant achievement of this trip was the successful unlocking of multiple in-depth cooperation projects involving edge grinding machines and fully automated connecting equipment. These accomplishments not only reflect recognition of the team’s professional capabilities but also signify Luockbas’ strategic upgrade from “product export” to “technology + service output”.

 

“The African market holds immense potential, but we need to settle in and dig deep,” said Luockbas’ sales director at the trip debrief. “We aren’t just selling equipment—we aim to become long-term partners for our clients, helping them enhance production efficiency, reduce operating costs, and achieve win-win development.” Beyond securing specific cooperation opportunities, this East Africa trip provided Luockbas with invaluable market insights: African customers value the establishment of long-term trust-based relationships and favor solutions that combine technical superiority with localized adaptability.

 

4. Looking Ahead: Using Africa as a Fulcrum to Leverage the Global Market

With the deepening integration of the Belt and Road Initiative and Africa’s industrialization process, Luockbas will treat this trip as a milestone and continue increasing its investment in the African market. On one front, the company will accelerate R&D to enhance equipment weather resistance, addressing Africa’s dusty, sandy, and high-temperature-difference environments. On another, it will deepen collaboration with local agents and engineering firms to build a full-chain service network covering pre-sales technical consultation, in-sales installation and commissioning, and post-sales operational training.

 

From the Pearl River Delta to the East African Plateau, Luockbas’ African journey epitomizes the global expansion of China’s intelligent manufacturing enterprises. In the global arena, only by wielding technology as a pen and service as ink can Chinese brands write splendid chapters in emerging markets. The successful conclusion of this trip is not an endpoint but the starting point of a new journey—armed with the trust and expectations of African partners, Luockbas is striding toward broader global markets with unwavering resolve.